Hummel / The National Team Shop
In the autumn of 2025, Hummel wanted to transform sections of selected stores into dedicated National Team Shops in celebration of the World Cup qualification. In connection with this, we were responsible for both the production and installation of visual decoration in the stores.
The result was a strong, cohesive, and eye-catching brand experience
The task included floor and entrance vinyls, façade signage, and light frames with matrix prints—all tailored to create a consistent and strong visual identity across the locations. This required careful planning and coordination, as more than 250 vinyl prints had to be produced and installed across three different stores throughout Denmark.
The project was carried out with a strong focus on quality in both material selection and execution, precision in details, and streamlined logistics that enabled efficient handling of the many individual elements. Through close coordination and continuous dialogue with Hummel, we ensured that all visual solutions were delivered and installed on time and uniformly across the three locations.
The result was a strong, cohesive, and eye-catching brand experience that created recognition and engagement for both Hummel and their in-store customers.
About Hummel
Hummel is a Danish sports and lifestyle brand founded in 1923, known for its bumblebee logo and chevron stripes. They design and produce sportswear, footwear, and equipment, especially for football and handball. Hummel collaborates with clubs and national teams around the world.
The brand places great emphasis on responsibility and is actively involved in social projects and sustainability. Their values are built on sport’s ability to create change and community.
