From concept and technical drawings to a complete retail installation
For this project, we were responsible for bringing Carolina Herrera’s La Bomba campaign to life through a custom-made retail installation. From the initial concept and technical drawings to production, logistics, installation and dismantling, we handled the project from start to finish.
From concept and technical drawings to a complete retail installation
The project began with a visual mockup provided by the client, together with detailed brand guidelines including color codes, logos and campaign imagery. Based on this material, we developed technical drawings specifying dimensions, materials and construction details. Once the drawings had been approved by the client, we moved into production.
The Carolina Herrera La Bomba retail display was designed around the campaign’s distinctive visual identity, combining vibrant red and pink tones with gold details and sculptural elements. A large suspended Carolina Herrera frame created a strong visual presence, while the central fragrance display featured cylinders in different heights to showcase the La Bomba perfume. The installation was complemented by butterfly graphics, campaign imagery and additional product displays.
The different elements were custom-made to create a cohesive and eye-catching retail display, with a strong focus on precision, craftsmanship and consistency with Carolina Herrera’s brand identity.
In addition to production, we were responsible for the logistics, installation and dismantling of the complete retail activation. This included coordinating the various components and ensuring that everything was delivered and installed on time, in line with the agreed schedule and project requirements.
The result was a bold brand activation and visual merchandising installation that transformed the retail space and created a strong focal point for the Carolina Herrera La Bomba campaign.
About Carolina Herrera
Carolina Herrera is a Venezuelan-American luxury fashion and fragrance brand founded in New York in 1981 by designer Carolina Herrera. The brand is known for its sophisticated and distinctive approach to fashion, beauty and fragrance, combining timeless elegance with bold and expressive design. Today, Carolina Herrera is recognized internationally for its iconic fragrances, refined aesthetic and strong visual identity.
